How Mobile Enrollment Management Technology Transforms Leads into Students

It’s no secret that higher education institutions face a spectrum of new student enrollment challenges today. Unfortunately, those challenges continue to evolve across the education sector. 

New data from the National Student Clearinghouse Research Center reveals declining trends in undergraduate enrollment. 

• Fall 2021 undergraduate attendance has dropped 3.5% compared to last year.
• Undergraduate enrollment has declined nearly 8% since fall 2019.
• Private for-profit four-year institutions saw the most enrollment drops — down by 8.5% compared to 2.6% last fall. 
• Public four-year colleges fell 2.5% from a year earlier, and enrollment at private nonprofit four-year institutions is down by 6%. 
• While primarily online colleges saw significant growth amid the COVID-19 pandemic last fall, current undergraduate attendance has fallen 8.9%. 

How can colleges and universities reverse this trend of undergraduate student enrollments? An innovative solution to help maximize lead-to-enrollment metrics, mobile enrollment management can enhance institutions’ strategic enrollment plans and help them achieve their new student enrollment goals. 

The Power of Mobile Enrollment 

Institutions need a revolutionary and effective enrollment pathway to make the most of existing leads and generate viable new ones — and mobile enrollment advising is how they can get there. 

To be effective, mobile online enrollment strategies for institutions must include a strong knowledge of students’ wants and needs, mobile-friendly communications and engagement tools, and information technology infrastructures that meet the demands of today’s environment with flexibility and adaptability. 

Successful Strategic Enrollment Management Requires Mobile Enrollment Advising 

Prospective online students want to have the information they need in the palm of their hands. That’s where Perdia’s revolutionary enrollment mobile app changes the game. Emma™ is the first and only comprehensive mobile enrollment solution that meets the complex needs of institutions seeking to grow online programs by attracting, retaining and graduating more adult learners. Emma communicates with a student to analyze their behavior and customize outreach and engagement, delivering a personalized advising experience that transforms leads into enrollments.