Digital transformation of recruitment and admissions is the key to reaching prospective online students in their environment.
Addressing the growing enrollment divide between traditional and distance education forums existed long before Covid-19, but was accentuated by the pandemic’s influence on the delivery of education. Traditional brick and mortar higher education institutions have struggled with enrollment declines for nearly a decade, while at the same time, a surge of interest in online education was emerging. As more and more institutions recognize the viability of launching online degree offerings, they are faced with a new challenge of overcoming an increasingly competitive landscape while navigating the changing communication preferences of today’s prospective students.
