Pepperdine University is trying out enrollment software that lives in a mobile app for some of its graduate programs, sending out nudges when it’s time for a user to submit a recommendation or form.
This is the Malibu, California, university’s first application season using the system, called Emma. Pepperdine is encouraging potential students from four of its graduate-level programs to apply through the mobile app. Though users can access applications from their desktops, a mobile app is more likely to keep a student’s attention, Luke Phillips, Pepperdine’s executive director of marketing and enrollment, told EdScoop.
